In their latest initiative, the Australian Department of Immigration and Citizenship (DIAC) have taken to YouTube with 'ImmiTV'. With this new channel of communication, DIAC now have the perfect means to provide Australia visa information to thousands across the world but the videos they've released so far are of questionable value to the vast majority of Australian visa applicants.
ImmiTV "showcases the work undertaken by staff and highlights events celebrated around Australia". Unfortunately, it's hard to see what information anyone caught in the Australian skilled visa application process could take from the videos already uploaded.
While stories of successful migrants to Australia might provide a glimpse of light at the end of the tunnel, the videos seem to focus more on the Australian refugee program, as opposed to the skilled migration stream. The videos themselves are well put together, but I can't help but feel that DIAC's efforts would be better served by directly addressing such hot issues as visa processing times and the rise in Australian visa application fees coming on 1 July.
Below is an example of one of the ImmiTV videos, with approx. 20 more videos available on the ImmiTV YouTube channel. Have a look and feel free to tell us what you think, as well as the kind of issues you think DIAC should be focussing on in their online communications.
©Visa Bureau 2003-2013